Tips

When you stroll into modern cafés across the UK, chances are you’ll see a lively green matcha latte alongside the usual espresso lineup. At Steam & Grind, we’ve watched this trend blossom, and we’re not just fans, we’re active participants. Here’s a look at why matcha has become such a café favourite, and how at Steam & Grind we’ve embraced and elevated it.

A Surge in Demand & Awareness

Recent data shows matcha drinks have seen an incredible 202% increase in sales in the UK. Time Out Worldwide This isn’t just a fad: market research projects sustained growth in the global matcha market, expected to grow annually at around 9–10% between now and 2028. Aiya Europe GmbH+1 In cafés across London, Manchester, and beyond, matcha lattes have become as ubiquitous as cappuccinos. chalait.com+1

Factors Fueling Matcha’s Popularity

1. Wellness Culture & Health Appeal

   Matcha is celebrated for its antioxidants, L-theanine (a compound that promotes calm energy), and a gentler caffeine lift — appealing to wellness-conscious customers. lailaghambari.com+1

2. Aesthetic — and Social Media Gold

   With its vivid emerald hue, matcha makes every drink photogenic. Combine that with the power of TikTok and Instagram — where hashtags like #matcha boast massive engagement — and you’ve got recipe for viral café content. chalait.com+1

3. Menu Versatility & Innovation

   Matcha is a creative powerhouse for cafés: it works in hot and iced drinks, pairs beautifully with dairy-free milks, fruit, and syrups, and inspires all kinds of playful mashups — think matcha tonics, matcha smoothies, matcha “matchacano” next to the espresso. Perfect Daily Grind+1

4. Gen Z & Millennial Demand

   Young customers increasingly seek beverages that are not just tasty, but unique, visually striking, and aligned with their health values. Matcha fits the bill perfectly. Coffee Intelligence+1

Is Matcha Just a Trend or a Café Staple?

All signs point to the latter. Rather than being a fleeting craze, matcha has matured into a menu mainstay. Specialty cafés and big chains alike are investing in quality ceremonial-grade matcha and refining preparation techniques. Vogue+1 Consumers aren’t just ordering for the look — they’re appreciating flavour depth, ritual, and authenticity.

Steam & Grind’s Take on Matcha

At Steam & Grind, we’ve embraced matcha not just as another menu item, but as a craft:

• Sourcing: We use premium-grade matcha — vibrant, smooth, and expertly balanced.

• Preparation: Every drink is made with attention — hot whisked matcha is frothy and balanced; iced matcha is expertly mixed for creamy texture and even flavour.

• Innovation: From classic lattes to inventive matcha tonics and seasonal specials, we’re always exploring new ways to delight our customers.

If you’re craving a matcha that’s both delicious and expertly prepared, make Steam & Grind your next stop.

Matcha’s journey from niche to mainstream has been driven by health-conscious customers, social media aesthetics, innovation, and sustained market growth. At Steam & Grind, we’re proud to be part of that story, crafting matcha experiences that are as satisfying to drink as they are to behold.